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Barriers In The Adoption Of E-Commerce In Pakistan With The Focus On Gender
[Full Text]
AUTHOR(S)
Emy Svetlana Agren, Sirkku Männikkö Barbutiu
KEYWORDS
ICT, ICT4D, e- Commerce, B2B, Barriers to e- commerce, Digital divide, gender, Pakistan .
ABSTRACT
Current research is aiming to explore the possible technological and human-related factors preventing the growth of e-commerce in Pakistan. Both qualitative and quantitative data have been collected with survey strategy and a mixed method approach is used for analyzing the data and presenting the results. Findings suggest that several hindrances, such as trust deficit, non-exist digital divide between payment infrastructure, digital divide among male and females and lack of appropriate cyber security laws, exist preventing the growth of e-commerce in Pakistan. Based on the findings, appropriate recommendations for improving the use of e-commerce in this densely populated country are presented.
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