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IJSTR >> Volume 9 - Issue 1, January 2020 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Triple A Strategy To Improve Supply Chain Performance In Semarang City Smes

[Full Text]

 

AUTHOR(S)

Assed Lussak

 

KEYWORDS

agility, adaptability, alignment, supply chain performance

 

ABSTRACT

This study aims to analyse the strategic influence of supply chain Triple A in improving supply chain performance for small to medium-sized enterprises (SMEs) dealing in food and beverage in Semarang City, the capital of Central Java Province, Indonesia. Subjects in this study are entrepreneurs who cultivate the business of SMEs, especially in the field of food and beverage services located in the Semarang. The sample used in this study was 50 respondents. The sampling method used in this study is convenience sampling and the writing technique used quantitative research methods. Data obtained by the researchers was then processed by multiple linear regression method using SPSS software. The results of the above research indicate that the agility variable does not significantly influence the performance of the supply chain of SMEs in the food and beverage sector in the city of Semarang. However, the variables adaptability and alignment do have a significant influence on the performance of this supply chain.

 

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