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IJSTR >> Volume 9 - Issue 1, January 2020 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Effect Of Network Speed Towards Customer Loyalty On Hotrod XL Axiata

[Full Text]

 

AUTHOR(S)

Rianto Nurcahyo, Raja Savira

 

KEYWORDS

Price, Brand Image, Product Quality, Customer Loyalty, and Quantitative

 

ABSTRACT

Telecommunication industry is a very highly competitive compares to others, especially on internet packages segment which encourages operators to push their quality to survive the competition. By reaching and setting service standards is considered being one of the strategies. This is why the importance of measurement is inevitable. The research is to understand how price, brand image or/and product quality influences the loyalty of XL Axiata’s customer. For methodology, we used the quantitative associative method that distributed to 274 customers of Hotrod Internet data packages by XL Axiata. The research method used surveys. The unit of analysis for each problem identification is the data package analysis of Hotrod XL Axiata customer who used XL product. Time horizon in this study was cross-sectional. Mechanical analysis technique used is simple regression and multiple regressions. The results indicated that price, brand image or/and product quality influence the customer loyalty. It showed that price and brand image have a small contribution to customer loyalty, which amounted to 3.3%.

 

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