International Journal of Scientific & Technology Research

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IJSTR >> Volume 9 - Issue 1, January 2020 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Factors Influencing Consumer Purchase Intention Of Daily Groceries Through B2c Websites In Metro-Cities Of India

[Full Text]



Arunangshu Giri, Satakshi Chatterjee, Swatee Biswas, Abanti Aich



Online Purchase, Consumer Purchase Intention, Daily Groceries, B2C Websites, Metro-Cities of India



Purchase intention could be referred to as the probability that the customer is willing to buy a particular product or not (Wu, et al., 2011) [12]. The objective of the e-retailers today is to expand the market as much as possible in order to increase their profit. In order to do so, the organisations must focus on different factors like Merchandising, Societal Factor, Usefulness of the Online Process, Ease of Use, etc. The main objective of the paper is to identify the factors related to online purchase in Metro-Cities of India and examine their influences on consumer motivation and purchase intention. This research had been executed by the help of secondary and primary data. The secondary data was collected from relevant previous literature and primary data was collected using structured questionnaire from 250 respondents through convenience sampling method. In this study, structural equation modeling (SEM) was used to analysis the data and to establish the research model by the help of SPSS-23 and AMOS-23 software.



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