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International Journal of Scientific & Technology Research

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IJSTR >> Volume 9 - Issue 1, January 2020 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Marketing Strategies Impact On Organizational Performance

[Full Text]

 

AUTHOR(S)

Olorunleke Gabriel Kolade, Eniola Anthony Abiodun

 

KEYWORDS

Strategic Marketing, SMEs, price, package, promotion, product.

 

ABSTRACT

This investigation centers on the effect of marketing strategy on performance of an organization with exceptional focus on Small and Medium Enterprises (SMEs) in Kwara State, Nigeria. The general goal of the investigation was to analyse marketing strategy effect on the organization performance. The review research plan strategy was utilized in this examination which includes utilizing a self-structure organized composed overview in collecting information for this exploration were acquired from essential information organization performance was used to evaluate the data. The outcomes exhibit that the factors which are product, promotion, packaging, and price were noteworthy joint indicators of business performance. The investigation prescribes that operators to make quality products; charge aggressive costs, position properly, use appealing package for the product, take part in after sale service and give other particular practical advantages to shoppers.

 

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