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IJSTR >> Volume 9 - Issue 1, January 2020 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Effect Of Company Resources And Capabilities To Product Innovation Smes In East Java Batik

[Full Text]

 

AUTHOR(S)

Andrias Dwimahendrawan, Muhammad Sale, Djoko Poernomo

 

KEYWORDS

Product innovation, the company's resources, capabilities,

 

ABSTRACT

This study aims to explain the influence of resources and capabilities of enterprises with product innovation. This study uses a quantitative approach with a sample of 92 micro-enterprises. Analysis of data using regression. The results showed that the company's resources a significant effect on product innovation, while capability is valuable, rare, and can not be duplicated nor significant effect on product innovation. Originality of this study to measure product innovation by combining resources and capabilities of micro enterprise in eastern Java batik.

 

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