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IJSTR >> Volume 9 - Issue 1, January 2020 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



A Study On The Awareness Of Mutual Funds Investment In India.

[Full Text]

 

AUTHOR(S)

Reshma Raju Mini; M. Com, UGC-NET, SET; Student, University of Kerala.

 

KEYWORDS

Investment, Risk, Return, Awareness, Familiarize

 

ABSTRACT

Investment is done with the motive of earning a regular return, risk-free. In our country, a number of investment measures can be seen ranging from insurance policies to shares or debentures. The type of investment chosen depends upon the income level and the risk taking ability of the investor. Mutual Funds are an emerging mode of investment with great potential as its got diverging investing modes with regular return and minimized risk. But the awareness level it has with respect to the citizens of our country is really low. The vague knowledge on the same has forced many to stay away or even opt out from such mode of investment. This study has been adopted with the aim to study the awareness level mutual funds have among the investing population in India and to suggest better remedies to familiarize them among the population.

 

REFERENCES

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[3] Anand S and Murugaiah V (2004) ‘Marketing of Financial Services: strategic Issues’, SCMC journal of Indian Management, July-Sept, pp 41-49.
[4] Dr. Vedala Naga Sailaja, ‘A Study of Investor Awareness Towards Mutual Funds Investment’, International Journal of Civil Engineering nd Technology (IJCIET), Volume 9-March (2018), pp 376-382
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