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IJSTR >> Volume 9 - Issue 1, January 2020 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Ethno-Methodology Study: Entrepreneurial Resilience Of Urang Banjar In South Kalimantan As The Efforts To Improve Local Economic Sustainability In Digitalization Industry 4.0 Era

[Full Text]

 

AUTHOR(S)

Abdurrahman Sadikin, Ubud Salim, Soerachman, Moeljadi

 

KEYWORDS

Resilience, Ethnic, Entrepreneurship, Ethnomethodology, Sustainability, Sustainability,Urang Banjar

 

ABSTRACT

The geographical condition of South Kalimantan Province is dominated by swamps land with very high acidity to cause humid and hotter condition and decreasing the source of livelihood and economic of local people. However, high enthusiasm and entrepreneurship spirit of Banjar tribal can rise from adversity. Strong and sustainable entrepreneurs in South Kalimantan are manifested in (1) unique but very dynamic floating market traders, (2) duck breeders and Alabio duck eggs in North Hulu Sungai District, (3) Swamp buffalo breeders, (4) Traditional Banjar dowry makers, (5) Banjar Soto sellers, (6) Sasirangan Batik Fabric Craftsmen, (7) Kandangan Katupat Seller and (8) Diamond miners and gemstone crafts. Urang Banjar entrepreneurs in unfriendly geographical conditions coupled with digitalization industry era become very interesting research object, especially about their resilience to overcome these problems and doing business after bankruptcy, and learning about various business problems. This research becomes more interesting in relation with how the Urang Banjar entrepreneurs sustainability in economic digitalization 4.0 era today. This research has three objectives. First is to examine the resilience of Urang Banjar entrepreneurs to run their business. Second is to explore their problems. Third is to explore Urang Banjar entrepreneurs sustainability in economic digitalization today. This research uses Garninkel Ethnometodology method: started with preparation and exploration, determining research subjects, tracing prospective informants, determining informants, interacting with the informants, data exploration, data collection, Focus Group Discussion, reflexivity analysis, evaluation and verification, and prepositions, The results showed that resilience of Urang Banjar entrepreneurs are formed from their efforts to do the religious rules, willing to take common problems, patience and perseverance, not easily eliminated, believes that the difficulties are steps to achieve the easiness, learning from experience, do not think the competitors as business opponents, and speak smoothly to anyone.

 

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