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IJSTR >> Volume 9 - Issue 2, February 2020 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Impact Of Consumer Perception On Demand Of Organic Food Products In India

[Full Text]



Shivani Kalra, Dr. Shailja Dixit, Dr. Bobby W. Lyall



Consumer behavior, Demand, Emerging markets, Organic food products, India



Global demand for Indian organic food products is increasing rapidly. India exported organic food products worth $ 516 million in the financial year 2017-2018 from $ 375 million in 2016-2017 with increase of total 40% in last one year. Organic food and beverages is an emerging niche market in India targeting high-income segment. The total market size for packaged organic food in India in 2016 was INR 534 million, growing at around 17.5% over 2015-16, and is expected to reach INR 874 million by 2020-21. The paper attempts to identify the gap between the perception of consumer and its impact on the demand of organic food products in India. This research paper draws it’s finding from 500 non-probability samples from India in order to identify consumer perception towards organic food products and the factors responsible for increasing demand. Health Benefits, Income, Status-quo, Education and availability are found to be the drives of organic food products. There is immense scope for further research in order to understand the reasons of such gaps for a better and healthy living.



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