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IJSTR >> Volume 9 - Issue 2, February 2020 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

A Study On Purchasing Behaviour Of Millet Products Among Consumer On Salem Region

[Full Text]



Dr.R.Subramaniya Bharathy Mrs.R.Rajapushpam



Purchasing Behaviour, Millet Products, Consumers belief



Consumer behavior entails the psychological techniques that consumers undergo in spotting wishes, locating ways to clear up these wishes, making buy selections (For example whether or not or not to purchase a product and, in that case, which emblem and wherein), interpret records, make plans, and enforce these plans. Consumers frequently buy products not due to their attributes in line with se but as an alternative because of the remaining benefits that those attributes offer, in flip leading to the delight of closing values. In Present Marketing Scenario, the Study of Consumer Behavior has emerged as critical. Consumers are the kings of markets. Without clients no commercial enterprise corporation can run. All the sports of the commercial enterprise worries stop with clients and purchaser delight. Customer conduct check is primarily based on consumer buying behavior, with the client playing the three awesome roles of consumer, payer and customer. Consumer buying Behaviour consumes derive towards be located a critical part of strategic marketplace making plans. Popular command near broaden a framework for the examine Purchaser Behaviour it's miles useful to begin by way of thinking about the elements which impacts on patron shopping for Behaviour as per healthy equally the evolution of the sector of patron research and the exclusive paradigms of idea which have encouraged the discipline. The examine is an empirical evaluation designed to degree the purchasing Behaviour of millet merchandise amongst customer with a pattern of 185 Consumers.



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