International Journal of Scientific & Technology Research

Home About Us Scope Editorial Board Blog/Latest News Contact Us
10th percentile
Powered by  Scopus
Scopus coverage:
Nov 2018 to May 2020


IJSTR >> Volume 9 - Issue 5, May 2020 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

The Strategy Of Optimizing The Use Of Farmer’s Card In Village Kalisalak And Sidomulyo, Subdistric Limpung District Batang

[Full Text]



Sucihatiningsih Dian Wisika Prajanti, Ismi Azida, Fauzul Adzim, Yoris Adi Maretta



Farmer’s Card, Analysis Hierarchy Process, Optimizing Strategy.



The objective if this research is to analyse the benefit and any issue in implementing such farmer’s card as well as to analyse the strategy to optimize the use of farmer’s card in Village Kalisalak and Village Sidomulyo. Such analysis method used in this research is mix method: qualitative descriptive analysis to identify the benefit and the issue of farmer’s card program. In arranging the strategy of program criteria that can be done and the strategy that can be prioritized to optimize the use of farmer’s card using Analysis of Hierarchy Process (AHP). Optimizing Strategy of the use of farmer’s card as the payment method for subsided fertilizer in Village Kalisalak and Village Sidomulyo implemented using tool analysis of AHP consecutively, it is chosen the aspect of Bank BRI, retailer stalls, farmers, and government. Overall, the order of alternative strategy of optimizing the use of farmer’s card in Village Kalisalak and Village Sidomulyo is the distribution of the Farmer’s Card and the account book assisted by the extension officer as well as the local village officer. Suggestion to this research is for the extension officer, bank, village officer as well as university to intensify the routine counselling, and the newest information sharing about technology or banking service for farmers.



[1]. Badan Pusat Statistik Kabupaten Batang. (2016). Kabupaten Batang Dalam Angka. Batang: BPS Kabupaten Batang
[2]. Bank Indonesia. (2014). Booklet Keuangan Inklusif. Jakarta: Grup Pengembangan Keuangan Inklusif Departemen Pengembangan Akses Keuangan dan UMKM.
[3]. Bank Indonesia. (2014). Financial Literacy Baseline Survey. Jakarta: Grup Pengembangan Keuangan Inklusif Departemen Pengembangan Akses Keuangan dan UMKM.
[4]. Bappenas. (2007). Analisis Implementasi Kebijakan Pengembangan Wilayah Strategis Cepat Tumbuh Dalam Rangka Mendorong Pembangunan Wilayah Tertinggal. Laporan Akhir. Jakarta: Direktorat Kawasan Khusus Dan Daerah Tertinggal.
[5]. Biro Perencanaan, Sekretariat Jenderal. (2015). Rencana Strategis Kementerian Pertanian Tahun 2015-2019. Jakarta: Kementerian Pertanian
[6]. Soesilowati, E., Wisika P., Sucihatiningsih Dian; Salleh, Lailawati Mohd; Sail, Rahim Md. (2016). Strategic Policies for Increasing the Competitive Powers of Indonesian Horticultural Products in Asean Markets. Pertanika Journal of Social Sciences & Humanities, 24(S): 95-110.
[7]. Prajanti, Sucihatiningsih Dian Wisika. (2013). The Use of Information and Comunication Tchnology (ICT) to Improve the Performance of Agriculture Extention in Central Java. Makalah disajikan dalam International Conference of Organizational Innovation, Thailand, 2-4 Juli
[8]. Setiawan, Avi Budi dan Prajanti, Sucihatiningsih Dian Wisika. (2016). Strategies To Develop Food Crop Commodity To Improve The Prosperity Of Rural Farmers In Grobogan District. Journal of Indonesian Applied Economics, Volume 6 No.2. Hal 176-190. Malang: Universitas Brawijaya
[9]. Sugiyono. (2009). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
[10]. Sugiyono. (2011). Metode Penelitian Kuantitatif, Kualitatif, dan Kombinasi (Mixed Methods). Bandung: Alfabeta.
[11]. Suharti et al. (2014). Technology Innovation Adoption Model among SME Tempe Producer (A Study on Tempe Producer in Jawa Tengah, Indonesia). International Journal of Business and Management Invention ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X www.ijbmi.org Volume 3 Issue 2February. 2014ǁ PP.05-14
[12]. Untoro et al., (2014). Layanan Keuangan Digital: Hambatan dan Faktor-faktor Penentu Keberhasilan. Working Paper Bank Indonesia. WP/11/2014. Indonesia: Bank Indonesia
[13]. World Bank Office Jakarta. (2010). Pengembangan Sektor Keuangan. Diperoleh dari: http://www.worldbank.org/id/fpd