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IJSTR >> Volume 2- Issue 2, February 2013 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Dubbed Series And Their Possible Effects On Adolescents

[Full Text]



Muhammad Qudah, Zuhair Tahat



Keywords: - Audience, Dubbed Series, Effects, Jordanian Adolescents, Mass Communication, Viewers, Visual Technology.



Abstract: - This study aims to reveal the extent of the exposure of Jordanian adolescents to television transmission, the hours of viewing, and the reasons for viewing, and the exposure of adolescents to dubbed series and the reasons for exposure, and to identify their orientations and the effects produced by viewing, and to form a basic data and information base required in this field; moreover, to define the present situation through comparing the information gathered, and utilize those data in drawing policies and laying down plans on the basis of total apprehension of the aspects of the situation. The population of this study may be from among the adolescents in the capital Amman, whose number is estimated at approximately half a million persons and of an intended sample of (1100) respondents from among Jordanian adolescents, and the collected questionnaires were (1032), that is a ratio of 93.8% of the total distributed, (23) of which were excluded because of invalidity for statistical analysis, that is 3% of the unaccepted questionnaires. Thus, the number of questionnaires valid and suitable for statistical analysis is (999). The study, in which the authors adopted the field survey methodology as a pattern of descriptive studies, reached a number of findings, most significantly: an increase in the ratio of Jordanian viewers who rely on satellite television to obtain information and follow news (47.3%), and a decrease in the ratio of those among them who rely on books to obtain the same (5.3%). The study found an increase in the ratio of viewing of dubbed series by the adolescents, which reached 94.9% from among males and 84.9% from among females, and also a high ratio of the intensity of exposure, which constituted 34.8% of the respondents who are exposed from (3-4) hours and (4) hours and more, while more than 35.1% of the respondents continually view dubbed series.



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