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IJSTR >> Volume 5 - Issue 1, January 2016 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Green Marketing & Consumerism

[Full Text]

 

AUTHOR(S)

Mohammad Jalalkamali, Masood Forooghi, Nima Nazeri

 

KEYWORDS

 

ABSTRACT

Green marketing is a progressive issue that most of its dimensions are unknown or intangible for consumers. In this review some of its aspects are surveyed considering its impact on consumers as a fundamental segment in economics. Also consumer behavior is defined and analyzed through its awareness of green marketing issue which causes purchasing decision.

 

REFERENCES

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