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IJSTR >> Volume 5 - Issue 1, January 2016 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Green Marketing & Consumerism

[Full Text]



Mohammad Jalalkamali, Masood Forooghi, Nima Nazeri





Green marketing is a progressive issue that most of its dimensions are unknown or intangible for consumers. In this review some of its aspects are surveyed considering its impact on consumers as a fundamental segment in economics. Also consumer behavior is defined and analyzed through its awareness of green marketing issue which causes purchasing decision.



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[2] Voluntary Green Power Market Forecast through 2015 Lori Bird National Renewable Energy Laboratory Ed Holt Ed Holt & Associates, Inc. Jenny Sumner and Claire Kreycik National Renewable Energy Laboratory, National Renewable Energy Laboratory 1617 Cole Boulevard, Golden, Colorado 80401-3393 303-275-3000 • www.nrel.gov


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[5] Green Power in Perspective: Lessons from Green Marketing of Consumer Goods, the Energy Center of Wisconsin, 595 Science Drive, Madison, WI 53721. The author wishes to f~zank Dan York of ECW, Nancy Render, Arzdrezu Stoeckle of Abt Associates, and Julie Lynch and Eun-sook Goidel of the Environmentai Protectiorl Agency for their i?ls~g~lf

[6] Green power marketing: increasing customer demand for renewable energy Ryan H. Wiser *, Lawrence Berkeley National Laboratory, 1 Cyclotron Road, MS 90-4000, Berkeley, CA 94720, USA, Received 2 December 1997; received in revised form 2 April 1998; accepted 5 April 1998

[7] Managing green marketing: Hong Kong hotel managers’ perspective Eric S.W. Chan∗ School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Hong Kong Special Administrative Region, © 2013 Elsevier Ltd
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[20] INTERNATIONAL JOURNAL FOR ADMINISTRATION IN MANAGEMENT, COMMERCE AND ECONOMICS CONSUMER BEHAVIOUR TOWARDS GREEN MARKETING Dr. Sanjay Keshaorao Katait / Prof. Keshao Gulhane Assistant Professor, Department of Commerce, Shri Shivaji College Of Arts and Commerce, Amravati.444603 Maharashtra State, India. Skk2810@rediffmail.com House No.70, Shreepushpa, Shankar Nagar, Rajapeth, Amravati.444606 Maharashtra State. Mob. No. 9421819070 / 7385167970 Land Line No. 0721-2562525

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[24] Green Marketing Philosophy: A Study of Spanish Firms with Ecolabels Antonio Chamorro* and Tomás M. Bañegil University of Extremadura, Badajoz, Spain, Corporate Social Responsibility and Environmental Management Corp. Soc. Responsib. Environ. Mgmt. 13, 11–24 (2006) Published online 16 August 2005 in Wiley Inter Science (www.interscience.wiley.com) DOI: 10.1002/csr.083

[25] International Journal of Business and Social Science Vol. 2 No. 23 [Special Issue – December 2011] Green marketing Intervention Strategies and Sustainable Development: A Conceptual Paper Mary Wanjiru Kinoti University of Nairobi, School of Business Nairobi, Kenya

[26] -International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 9, September 2012, ISSN 2277 3622 www.indianresearchjournals.com GREEN MARKETING AND SUSTAINABLE DEVELOPMENTCHALLENGES AND OPPORTUNITIES, ANIRBAN SARKAR* *Assistant Professor, Department of Commerce & Management, West Bengal State University, Kolkata, West Bengal, India.

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