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IJSTR >> Volume 7 - Issue 2, February 2018 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Analysis Of Value Added And Development Strategy Of Public Sago Agroindustry Business In Kepulauan Meranti Regency

[Full Text]



Wahyu Hamidi dan, Septina Elida



Agroindustry, Value Added, public sago, Strategy



Sago is a potential agricultural commodity that has economic value, multipurpose, producing potential starch to support the development of various industries. Traditional food made from sago starch in Kepulauan Meranti regency is the indigenous knowledge from this region , which has great potential to be developed as an alternative food to support food security. This study aims to analyze the added value of sago processing and to determine alternative strategy of sago agroindustry business development. Research was conducted in Kepulauan Meranti regency by using survey method. Samples was taken by using purposive sampling, for wet sago sampling was conducted using business actors in Sungai Tohor village, sub-district Tebing Tinggi Timur, while for sago flour sampling was conducted from sago business of Tanjung Lalang village, Tebing Tinggi Barat District. The added value analysis was conducted by Hayami method, and for the strategy determination was conducted by using SWOT analysis. The research result shows that processing sago stem into sago flour presents higher added value (Rp 826.20/kg with value added ratio 69,09%) compared to wet sago (Rp 198,18/kg with value added ratio 39,17%). The profits gained by wet sago business actor was about 72,15% and labor gained 25,79%. Meanwhile, the profit gained by sago flour business actor was about 129.74% and the labor gained 29.60% .Based on SWOT analysis, the development strategy of sago agroindustry business in Kepulauan Meranti Regency is using WO (Weaknesses-Opportunity) strategy, defines growth strategy by overcoming the internal weaknesses to pursue the opportunities today.



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