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IJSTR >> Volume 8 - Issue 2, February 2019 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Business Development Strategy With Business Model Canvas Approach At Pakdhe Mie Chicken Shop- Cimanggis, Depok

[Full Text]



Umi Marfuah, Rina Nopianti, Ambaria



Business Model Canvas, Business Strategy, PakDhe Mie Chicken Shop, SWOT analysis



In the growing times, the tight competition of Kedai Mie Ayam PakDhe with all its competitors demands professional management performance and full knowledge of its business in order to evaluate and determine competitive strategies. Kedai Mie Ayam PakDhe has the lowest percentage among its competitors in terms of store facilities and market share and has a high percentage in terms of taste and affordable prices compared to its competitors. This long-standing company needs to develop a better business strategy to improve its business. This study aims to determine the design of a new business model as a form of business development strategy in Kedai Mie Ayam with a Business Model Canvas approach. This study uses qualitative methods while formulating strategies by distributing questionnaires and then analyzing them using Business Model Canvas with each building block also analyzed with IFE & EFE Matrix, IE Matrix, SWOT Matrix, SWOT Analysis and Business Model Canvas. The results of the study have found that the strongest elements in this store are value propositions and key partnerships, while for the weakest elements are customer segments and channels. The result of the analysis of the SWOT Matrix and Business Model Canvas is the Kedai Mie Ayam PakDhe must read more about market movements and product placement and can maximize the use of information media, internet and social media, adding value to products, creating sustainable customer relationships, key activities involving technology, and product innovation while maintaining affordable prices.



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