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IJSTR >> Volume 9 - Issue 4, April 2020 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Integration Of Pro-Poor Tourism Activities In Community-Based Development Initiatives: A Case Study In High Mountain Areas Of Pakistan

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Rehmat Karim, Faqeer Muhammad, Loris Serafino, Normah Abdul Latip and Azizan Marzuki



Pro-poor Tourism, Marginalized People, Community Development, Sustainability, Karakoram Area Development Organization, Hunza, Pakistan



Over the years, tourism sector has evolved into a major global industry. In many developing countries, it helps in economic development through contributions into GDP, export earnings, tax revenues and service charges. However, to grasp its multi-dimensional potential and impact on the broad social reality at regional scale, a deeper and more integrated vision is indispensable. Moreover, there is urgency for approaches that critically evaluate the nexus “tourism industry-economic development” in developing countries. A community-based approach is rooted in the broad tradition of alternative development, which can be integrated constructively into the tourism sector of rural and developing constituencies. This study objectively focuses on some important pro-poor tourism initiatives adopted for community-based development in Hunza valley of Northern Pakistan. The case study highlights how these activities adequately got jelled into a wider community development framework (strategy), which positively impacted marginalized and deprived segments of the local society



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