Design And Implementation Of Management RESEARCH Model  For University Faculty

Research productivity is one of the indicators of a great university being assessed by higher education institution. This study developed a model exploring the research capacity status of and challenges encountered by the faculty members of a university, and the possible measures to the problems encountered. The model guided by the theories of motivation and human capital could enhance the research productivity in sustaining the research culture of a university through research capacity enhancement, research dissemination and research utilization. This can provide opportunities of motivation mechanism and continuously encourage faculty members to be involved in the conduct of research. This can also help the campus research management to formulate strategies and support system that would address the challenges encountered and implement viable research policies to and guidance in undertaking relevant research activities

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