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International Journal of Scientific & Technology Research

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IJSTR >> Volume 10 - Issue 2, February 2021 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Internet Banking Adoption Challenges In Saudi Arabia

[Full Text]

 

AUTHOR(S)

Maryam Faisal Almutairi

 

KEYWORDS

 

ABSTRACT

The main goal of this study is identifying the perceptions and experiences of Saudis with the adoption of internet banking services. While most of the available literature centers on the Western context, some studies have focused on an Eastern context. The research applied a qualitative design to investigate the phenomenon. Purposeful sampling was used to select 57 participants, among whom were 12 middle-level bank managers from IT and sales departments and 45 customers associated with three banks - Saudi British Bank (SABB), Riyadh Bank and Banque Saudi Fransi. Only 30 participants were available during the period that the research was conducted. They were interviewed and thematic analysis was used to analyze the textual data from the interview responses. The themes that arose were trust, privacy, complexity, and infrastructure. This study concludes that there is a need to train bank employees and enlighten the population on the benefits of internet banking.

 

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