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IJSTR >> Volume 10 - Issue 2, February 2021 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



The Effect Of Lifestyle And Local Food On Selction Of Tourist Destinations In Malang City Through Eating Experience As A Mediation

[Full Text]

 

AUTHOR(S)

Rulli Krisnanda, Harianto Respati, Bambang Supriadi

 

KEYWORDS

lifestyle, local food, eating experience, tourist destination selection, Indonesia

 

ABSTRACT

Malang City is one of the tourist destinations in East Java, Indonesia which has a significant increase in tourist arrivals. The increase in tourist visits shows that the needs and desires of so-called tourist lifestyles are increasingly diverse. The local food of a tourist destination is one component that affects the quality of travel. Eating experience (eating experience) which is influenced by the lifestyle of tourists and local food is an important factor in the selection of tourist destinations. The purpose of this study is to analyze the influence of lifestyle and local food on the selection of tourist destinations in the city of Malang through eating experience. The method used in this research is Path Analysis. The results of the analysis show that eating experience is an intervening variable that can mediate lifestyle variables. Eating experience has the status as an intervening variable that can mediate local food variables on the selection of tourist destinations. This means that the selection of tourist destinations can be built if tourists have an appropriate lifestyle and culinary attractions have quality local food and are easily accessible. The development of marketing strategies, additional product innovations that exceed the expectations of tourists, the development of gastronomic culinary models that are adjusted to the times needs to be done to encourage the interest of tourists visiting Malang and referring others to travel to Malang.

 

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