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IJSTR >> Volume 6 - Issue 4, April 2017 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Impact Of Customer Awareness, Competition And Interest Rate On Growth Of Islamic Banking In Pakistan

[Full Text]

 

AUTHOR(S)

Muhammad Farhan Basheer,Tanveer Hussain, Saira Ghulam Hussan, Mubeen Javed

 

KEYWORDS

Islamic Banking, PLS, Pakistan.

 

ABSTRACT

The prime objective of this study is to investigate the Impact Customer awareness, Interest, on Growth of Islamic Banking in Pakistan. A detailed discussion of lack of Profit and loss sharing of Islamic Banking in Pakistan is also made. Survey results from 553 respondents indicate that Customer Awareness and Interest contribute to Growth of Islamic Banking. This study will be helpful for general public, managers and policy makers in assessing the impact of religion in deciding about Islamic banking. Furthermore, empirical findings should help Islamic bankers to develop successful marketing plan.

 

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