International Journal of Scientific & Technology Research

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IJSTR >> Volume 7 - Issue 2, February 2018 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Mobile Phone Features And Their Corresponding Benefits As Accrued By Micro Traders

[Full Text]



Ismail Mahamud Zakaria, Iddrisu Ibrahim



Benefit, Convenience, Feature, Localization, Micro-trade, M-commerce, Personalization



Mobile phones have numerous features used by many people for many reasons. This study examines the mobile phone features micro traders often used and the corresponding benefits gained. To achieve this, a survey was carried out in the Madina market Accra, among micro traders. Market business was grouped into four: general micro-trade activity, Pre-trade activity, During trade and Post trade activities. A comprehensive questionnaire was designed to deal with each of this segment. Also, a detailed interview was conducted with one trader to further understand how trade operations were carried out. Insightful findings from the study revealed that apart from “voice calls”, WhatsApp, mobile money transfer (MMT) and the calculator were the frequently used features. Benefits associated with these features include transportation cost cut down, establishing and maintaining trade relationship and profit margin increase. All these benefits culminate into convenience, effective communication and cost reduction paybacks. The outcomes of this study implied that the knowledge gap, born out of the assumption that all mobile phone users utilize all its features, would be reduced to the barest minimal. Thus, mobile phone manufacturers, content programmers and service providers ought to pay particular attention to the findings and come out with more user-friendly products that can easily facilitate trading activities for the benefit of the micro trader.



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