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IJSTR >> Volume 9 - Issue 4, April 2020 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

An Analytical Study Of Green Products And The Consumer Behavior Towards Them In Kerala

[Full Text]



Tanusri Pillai, K. Jothi



green marketing, green products, services, consumers, purchase behaviour.



Green Marketing refers to a broadly inclusive marketing notion that production, marketing, consumption of goods and services take place in such a way as to make the consumers more aware of the effects of global warming, non-biodegradable waste, and the risks from toxins etc. All retailers and customers are particularly receptive to the ideas of sustainable goods as well as utilities sought by them. With developing markets and expanding consumer volumes, the consumption designs are corrupting the environment radically. The Government, consumers and manufacturers have understood the value of this issue. The innovative work division of ventures is constantly attempting to create products that are environment-friendly and cause less environmental damage. Marketing Brands are actively seeking to create environment-friendly goods. The present study deals with the idea of green products and consumer behaviour towards them.



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