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IJSTR >> Volume 9 - Issue 3, March 2020 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Assessing Turnover Antecedent Among Academics At Private Universities In Malaysia

[Full Text]



Vijayan Ramasamy, Nor Hazana Abbudullah



Turnover, employer brand, cyber bullying, procedural justice, distributive justice, job security, work overload and perceived alternative job.



Turnover among academics could weaken the competence, productivity and to a certain extent can even threaten the long-term survival of educational institutions. Initial interviews with HR staff of certain private higher education institution revealed a high turnover rate of 18%. A cross-sectional survey among private higher educations’ academics was conducted to examine the influence of cyber bullying, employer brand, perceived job alternative, work overload, job security, perceived procedural justice and distributive justice on turnover intention. A total of 361 academics participated, where data were further analyzed with Structural Equation Modeling (SEM) using Smart PLS software version 3. Findings revealed that employer brand, perceived alternative job, job security and work overload influence turnover intention among academics. Although some findings could be linked to earlier literature, an emerging finding of employer brand deserves added examination. The study’s results can support private universities in mapping relevant strategies to reduce turnover rates while enhancing the levels of academics retention. Moreover, this study offers some initial understanding of the role of the employer brand in turnover intention literature



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