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IJSTR >> Volume 5 - Issue 8, August 2016 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Understanding The Marketing Mix Of Smartphone Market From The Consumer Point Of View

[Full Text]



Rahul Kumar Singh, Abhishek Mittal, Anvay Pandey



marketing mix, smartphone market, potential in the market, competition



The purpose of this article to understand the marketing mix of the smartphone from consumers’ point of view, that is consumers’ expectations from a smartphone. This article would help the producers understand the needs and wants of the customers regarding smartphones. The smartphone industry has lot of potential in it and we will witness more technological boom in the near future. And just coming up with a brilliant design will not serve the purpose but solving a particular problem would be more beneficial. So to solve this problem the producers need to understand what a customer wants from his/her smartphone now, that is, more specifications, a better design, a mid-range device, etc. The articles centralize on the fact about creating awareness among the producers about the utility of the customers regarding smartphones, so that the producers could make changes which could satisfy the demand and expectations of the customers regarding smartphones. The article will give you a preview of the competitors and their activity in the market at present. This article would be a great help to the smartphone companies to understand their customers and their needs in a better way.



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