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IJSTR >> Volume 5 - Issue 4, April 2016 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



How Overall Logistics Strategy Mediates The Influence Of Market Attractiveness And Dynamic Capability On Strategic Competitive Response?

[Full Text]

 

AUTHOR(S)

Febriyanto, Sucherly, Surachman Sumawiharja, Septiadi Padmadisastra

 

KEYWORDS

dynamic capability, market attractiveness, overall logistics strategy, strategic competitive response

 

ABSTRACT

This research is conducted to examine the influence of market attractiveness and dynamic capability on strategic competitive response through overall logistics strategies of logistics service providers (LSPs). Involving 266 LSPs, SEM-LISREL is applied to test the hypotheses. The findings reveal that the market attractiveness and the dynamic capability positively affect the overall logistics strategy. Additionally, the market attractiveness and the dynamic capability positively affect the strategic competitive response. Indirectly, the market attractiveness and the dynamic capability positively affect the performance through strategic competitive response of LSPs. Obviously, overall logistics strategy strengthen the influence of both market attractiveness and dynamic capability on strategic competitive response. There are five alternatives to optimize the overall logistics strategy of LSPs; market intensification, integration, focus, collaboration, and strengthening value proposition. The involvement of overall logistics strategy as mediating variable is new paradigm in the strategic management discourses, especially in logistics industry. Further research needs to be performed by involving the size of business as control variable and LSPs' perception on Government's policies.

 

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