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International Journal of Scientific & Technology Research

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IJSTR >> Volume 9 - Issue 4, April 2020 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Utilization Of Digital Technology For Management Effectiveness Micro Small And Medium Enterprises

[Full Text]

 

AUTHOR(S)

Rahmatullah, Inanna, Sahade, Nurdiana, Fajriani Azis, Bahri

 

KEYWORDS

Business Management; Digital Application; Market opportunity.

 

ABSTRACT

The development of digital technology benefits business people and society as consumers in terms of accessing information, market opportunities, as well as the management of goods and business finance. The research objective is to find out how effective the management of Micro, Small and Medium Enterprises using digital applications. The ADDIE approach (Analysis, Design, Development, Implementation, and Evaluation) was used in this study. When compared with a manual system, the use of digital applications is more effective and efficient in business management. The results obtained that the use of accounting points of sale and inventory management are in the category of appropriate use in business management. This is based on the evaluation of the feasibility test, the results of expert validation and the assessment by MSME entrepreneurs.

 

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