International Journal of Scientific & Technology Research

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IJSTR >> Volume 9 - Issue 4, April 2020 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

The Effect Of Consumer Confidence On The Relationship Between Ease Of Use And Quality Of Information On Online Purchasing Decisions

[Full Text]



Ike Kusdyah Rachmawati, Syarif Hidayatullah, Fenia Nuryanti, Maulidia Wulan



convenience, quality of information, trust, purchasing decisions, online



In the current era of globalization, technology is increasingly sophisticated and continues to grow every time. The development of these technologies can be felt in various fields ranging from transportation, electronic communications and even in the world of sales. Therefore, people’s lifestyles are now changing due to the influence of these technological developments, one of the most visible of these technological developments is the purchase of goods through online media and the tendency to move in cyberspace, such as shopping online or more commonly referred to online shopping. In the virtual world, internet has a very important role and currently a lot of countries have entered into a new era, i.e. globalization era. It is an era where geographical boundaries between countries are no longer an obstacle in the process of communication and interaction between individuals. This is increasingly happening when we associate with the internet. Internet stands for interconnection-networking. Internet is a global system of all computer networks that are connected using the Internet Protocol Suite (TCP/IP) standard to serve billions of users throughout the world. This study aims to determine and analyze the effect of the ease and quality of information on online purchasing decisions through consumer trust in buying laptops online. The population of this study are all people who buy laptops online. Because the population is unknown, to get a sample size, this study used a sample size of 5 to 10 for each indicator as suggested by Hair (1998: 604). The number of indicators used in this study are 16 indicators so that the number of samples that can be taken between samples are up to 160 samples. The maximum number of samples determined is 16 x 10 = 160 respondents. Data analysis techniques used descriptive statistical analysis and path analysis. The results show that there was a direct influence of ease on purchasing decisions but the quality of information did not show any influence, but the quality of information had to go through consumer trust first to be able to influence the purchase decision.



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