IJSTR

International Journal of Scientific & Technology Research

Home Contact Us
ARCHIVES
ISSN 2277-8616











 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

IJSTR >> Volume 9 - Issue 4, April 2020 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



An Analysis Of Customer Preference Towards Digital Food Ordering Applications In Uttar Pradesh

[Full Text]

 

AUTHOR(S)

Anupriya Saxena, Dr. Nimish Gupta

 

KEYWORDS

Customer Preference, Digital food ordering applications, Friedman rank test, Online food delivery, Uttar Pradesh, Zomato

 

ABSTRACT

Modernization in the lifestyle of a common Indian is very much in favor of digital food delivery applications. The shift of youth to metro cities, extended working hours, high commutation time are a major motivational factor for eating out or ordering food digitally. Everyone needs to have food at regular time intervals which ensure repeat in demand and growth in the Market. Eating out is also an available option but due to time constraints and high on the pocket, this option is not as in demand as Digital food ordering apps. There is populous digital food ordering portals are available for online food delivery. To succeed digital portals have to understand the needs, tastes, and preferences of customers. In this research paper customer preference towards 10 different digital food ordering applications is analyzed. Friedman rank test and Chi- Square Test is done on a sample of 1000 from Uttar Pradesh. The study results concluded that Zomato and Swiggy are the most preferred digital food ordering apps in customers and customer preferences vary on one to other applications.

 

REFERENCES

[1] E.kimes, s. (2011). Customer Perceptions of Electronic Food Ordering. Cornell Hospitality Report, pp.6-15.
[2] Murat Alagoz, S. and Hekimoglu, H. (2012). A Study on Tam: Analysis of Customer Attitudes in Online Food Ordering System. Procedia - Social and Behavioral Sciences, 62, pp.1138-1143.
[3] Chavan, V.A.R.S.H.A, Jadhav, P.R.I.Y.A & Korade, S.N.E.H.A.L. (2015). Implementing Customizable Online Food Ordering System Using Web Based Application. International Journal of Innovative Science, Engineering & Technology, 2.
[4] hong, l. (2016). Food Ordering System Using Mobile Phone. phd. Faculty of Information and Communication Technology > Bachelor of Information Systems (Hons) Information Systems Engineering.
[5] Sethu, H. and saini, b. (2016). Customer Perception and Satisfaction on Ordering Food via Internet, a Case on Foodzoned.Com, in Manipal. In: Seventh Asia-Pacific Conference on Global Business, Economics, Finance and Social Sciences. Kuala Lumpur, Malaysia.
[6] A.Saxena,Än Analysis of online Food Ordering Application in India: Zomato and Swiggy” International journal of research in Engineering ,IT and social Sciences, ISSN 2250-0588,Volume 9 Special issue,2019.
[7] Kanupriya and Anupreet Kaur (2016), “A Study of Behaviour of Consumer towards Online Shopping”, Orbit-Biz-Dictum, Vol.1, No.1, pp.43-55.
[8] Payal Upadhyay and Jasvinder Kaur (2016), “Analysis of Online Shopping Behavior of Customer in Kota City”, Shiv Shakti International Journal in Multidisciplinary and Academic Research, Vol.2, No.1, pp.1-28.
[9] Pritam P. Kothari and Shivganga S. Maindargi (2016), “A Study on Customers Attitude towards Online Shopping in India and its Impact: With Special Reference to Solapur City”, International Journal of Advance research, Ideas and Innovations in Technology, Vol.2, No.6, pp.1-10.
[10] Saranya and Anandh (2016), “A Study On Customers Buying Behaviour Through Amazon”. In Intercontinental Journal of Marketing Research Review, Vol.4, No.3, pp.133-139.
[11] Rifaya Meera, R. Padmaja and R. Mohammed Abubakkar Siddique (2017), “Preference of Customers towards Online Shopping Applications”, Imperial Journal of Interdisciplinary Research, Vol.3, No.1,pp577-582
[12] V. Mathan Kumar, R. Naveena(2020) A Study On Customer Preference Towards Online Shopping Portals In Coimbatore District , INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 9, ISSUE 01, JANUARY 2020 ISSN 2277-8616 4054
[13] Harshllen Kaur,Product and brand strategy of Zomato,International Journal of Engineering Research & TechnologyISSN :2278-0181,Vol6 Issue 6
[14] Dr .Anukrati Sharma,Associate Professor,University of Kota,Rajasthan, India,A STUDY ON E – COMMERCE AND ONLINE SHOPPING: ISSUESAND INFLUENCES
a. International Journal of Computer Engineering and Technology (IJCET), ISSN 0976-6367(Print), ISSN 0976 – 6375(Online) Volume 4, Issue 1, January- February (2013), © IAEME
[15] http://forbesindia.com/article/briefing/cash-on-delivery-doesnt-work-for-companies/33626/1
[16] http://www.forbes.com/sites/barbarathau/2014/07/25/report-amazons-got-nothing-on-brick-and-mortar-stores/Study Finds Shoppers Prefer Brick-And-Mortar Stores to Amazon and EBay
[17] HTTP://WWW.FORBES.COM/SITES/JEREMYBOGAISKY/2014/02/12/RETAIL-IN-CRISIS-THESE-ARE-THE-CHANGES-BRICK-AND-MORTAR-STORES-MUST-MAKE/RETAIL IN CRISIS: THESE ARE THE CHANGES BRICK-AND-MORTAR STORES MUST MAKE
[18] Dr. M. M. Goyal, Principal (OSD), PGDAV College, University of Delhi, India , Online Shopping: A Survey on Consumer’s Perception ,The International Journal Of Business & Management (ISSN 2321 – 8916)
[19] Vijay, Sai. T. & Balaji, M. S. (May 2009), “Online Shopping in India: Findings from a Consumer Research”, Marketing Mastermind, Vol. 5, the ICFAI University Press.
[20] Dr.Gagandeep Nagra, Dr.R Gopal, An study of Factors Affecting on Online Shopping Behavior of Consumers, International Journal of Scientific and Research Publications, Volume 3, Issue 6, June 2013 1 ISSN 2250-3153
[21] Prof Kalpana Singh , Retail Sector in India: Present Scenario, Emerging Opportunities and Challenges, OSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 16, Issue 4. Ver. I (Apr. 2014), PP 72-81
[22] Park and Regan ,ISSUES IN EMERGING HOME DELIVERY OPERATIONS
[23] Sajjad Nazir 1, Arsalan Tayyab 2, Aziz Sajid 3, Haroon ur Rashid 4, Irum Javed 5 How Online Shopping Is Affecting Consumers Buying Behavior in Pakistan?” IJCSI International Journal of Computer Science Issues, Vol. 9, Issue 3, No 1, May 2012,ISSN (Online): 1694-0814
[24] Jayendra Sinha (USA), Jiyeon Kim (USA) Factors affecting Indian consumers’ online buying behavior, Innovative Marketing, Volume 8, Issue 2, 2012
[25] Dr.HenrikB.Okhm E-commerce and delivery -A study of the state of play of EU parcel markets with particular emphasis on e-commerce,European Commission DG internal Market and service,July 15,2013,Copehangan Economics.