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IJSTR >> Volume 10 - Issue 5, May 2021 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Web Design Trends And Their Usability By A|B Testing Method

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Abdul Jabbar; Rafia Naz Memon; Irfana Memon; Aijaz Ahmed Arain; Irum Naz Sodhar



Modern Design Trends, Usability, System Usability Scale (SUS).



A good design makes more attractive website’s interface. Various designs are used according to the need and nature of organization. In order to improve website’s interactivity, current design trends should be used in its design. In this research, design trends are applied on the Website of Quaid-e-Awam University of Engineering, Science and Technology (QUEST), Nawabshah, Sindh, Pakistan to make it more interactive for students. The usability of old version and new version was measured in order to recommend better design trends. The study was designed with pre-test and post-test questionnaire designed using system usability scale (SUS) measuring three attributes of usability that are effectiveness, efficiency and satisfaction. The sample of undergraduate and post-graduate students were 260 for four various tasks. In pre-test questionnaire, demographic data of students were recorded. Afterwards four usability tasks were performed by students that are: 1. to find quick access bar menu, 2. to find the undergraduate results, 3. to find the postgraduate results and; 4. to find the tender notice on the both versions of website. The efficiency of tasks, were recorded automatically and post-test questionnaire data was collected for both versions of website. Results showed that new version was found better in terms of efficiency, effectiveness and satisfaction. It can be concluded that current design trends should essentially be followed while designing the website to improve its usability.



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