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IJSTR >> Volume 3- Issue 5, May 2014 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Effect Of Intellectual Capital, Social Capital And Knowledge Management Against Corporate Competitiveness Marketers Farms Product In The District Takalar South Sulawesi

[Full Text]

 

AUTHOR(S)

Sofyan Nurdin Kasim, A. Rahman Mappangaja, Sitti Bulkis, Palmarudi Mappigau

 

KEYWORDS

Key Words ; Intelectual capital, Social capital, The Knowladge Management and Corporate Competitiveness

 

ABSTRACT

Abstract : This research aims to (1) to know the influence of intellectual capital, social capital, and knowlodge managament both and simultaneous competitiveness of the companyís marketers Takalar livestock products, (2) to know the zise of the contribution the influence of intelectual capital, social capital and management of knowlodge company competitiveness marketers Takalar livestock product, (3) find of from the intelectual capital, social capital and management of knowledge that most affect the companyís competitiveness marketers Takalar livestock products. Explanatory type of research that describes the influence of intellectual capital variables, social capital and management of knowlodge companyís competitiveness marketers Takalar livestock product. Data colection is done using a closed questioner indicator variable with some research. Data analysis used the statistical inference techniques linear regression and corre lation with the data processing program SPSS ver.10.0. based on the caculation of linear regression statistics doubled the intelectual capital, social capital and knowledge management simultaneously and significantly to the partial influence of corporate marketers copetitiveness Takalar livestock products with a value dtermination coefficient (R2 = 88,3 %). This means that the amount of the contribution the influence of intelectual capital, social capital and knowledge management that is 88,3% while is 11,7 % is influenced by other factors,of intelectual capital, social capital and knowledge capital mangement the dominant effect on the power company marketers product Takalar namely intelectual capital, social capital and organized by management.

 

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