The Role Of Retail Image And Customer Trust On Purchase Intention Of Private Label Product
Eri Besra, Dwi Kartini, Meydia Hasan
Keywords: Retail Image, Customer Trust, Purchase Intention, Private Label.
Abstract: This study aims to assess the effect of the image of the retail and consumer trust in buying interest private label products. The study was conducted on 346 retail consumers who buy private label products in Bandung, Indonesia. Sampling technique used is proportional random sampling. Survey methods used to obtain primary data by distributing questionnaires. In deep interviews were conducted to strengthen the finding. Data was analyzed by structural equation modeling. The model showed a significant effect of retail image on customer trust of private label products. A significant difference between the retail image and purchase intention of private label products and significant relationship between consumer trust and purchase intention of private label products.
 Bao, Chuan, Yong; Bao, Yegin; and Sheng, Shibin. 2011. “Motivating Purchase of Private Brands: Effect of Store Image, Product Signatureness, and Quality Variation”, Journal of Business Research (64), pp. 220-226
 Collins, Colleen-Dodd, and Lindley, Tara. 2003. “Store Brands and Retail Differentiation: The Influence of Store Image and Store Brand Attitude on Store Own Brand Perceptions”, Journal of Retailing and Consumer Service, Vol. 10, pp. 345-352.
 Diallo, Fall, Mbaye. 2012. “Effects of Store Image and Store Brand Price-Image on Store Brand Purchase Intention: Aplication to An Emerging Market”, Journal of Retailing and Consumer Service (19), pp. 360-367.
 Dursun, Inci; Kabadayi, Tumer, Ebru; Alan, Kocak, Alev, and Sezen, Bulent. 2011. “Store Brand Purchase Intention: Effectsof Risk, Quality, Familiarity and Store Brand Shelf Space”, Journal of Global Strategic Management, 10, pp. 113-124.
 Guenzi, Paolo; Johnson, D. Michael and Castaldo, Sandro. 2009. “A Comprehensive Model of Customer Trust in Two Retail Store”, Journal of Service Management, Vol. 20, No. 3: 290-316.
 Grewal, Dhruv; Krishnan, R.; Baker, Julie, and Borin, Norm. 1998. “The Effect of Store Name, Brand Name and Price Discount on Consumers’ Evaluations and Purchase Intention”, Journal of Retailing, Vol. 74 (3), pp. 331-352.
 Hair, F. Joseph, Jr; Black, C. William; Babin, J. Barry and Anderson, E. Rolph. 2010. “Multivariate Data Analysis: A Global Perspective”, Pearson, Seventh Edition.
 Kotler, Philip and Keller, Kevin Lane. 2012. “Marketing Management”. Pearson Global Edition, 14th Edition. h.27, 192, 349, 469, 481.
 Lin, Yi-Long, and Lu, Yuh-Ching. 2010. “The Influence of Corporate Image, Relationship Marketing, and Trust on Purchase Intention: The Moderating Effects of Word-of-Mouth”, Tourism Review, Vol. 65, No. 3: 16-34.
 Market Analysis Report (Canada), 2012.
 Orth, R. Ulrich, and Green, T. Mark. 2009. “Consumer Loyalty to Family Versus Non-Family Business: The Roles of Store Image, Trust and Satisfaction”, Journal of Retailing and Consumer Services, Vol. 16: 248-259.
 Rahman Bin Abdullah; Norhanisah Bte Ismail; Akmal Fadhila Bte Abdul Rahman; Musnadzirah Bte Mohd Suhairin, and Siti Khadijah Bte Safie. 2012. “The Relationship Between Store Brand and Customer Loyalty in Retailing in Malaysia”, Asian Social Science, Vol. 8, No. 2, pp. 171-184.
 Shao, C. Y., Baker, J. A., & Wagner, J. (2004). The effects of appropriateness of service contact personnel dress on customer expectations of service quality and purchase intention: The moderating influences of involvement and gender. Journal of Business Research, 57(10), 1164-1176.
 Sirdeshmukh, Deepak; Singh, Jagdip and Sabol, Barry. 2002. “Consumer Trust, Value, and Loyalty in Relational Exchanges”, Journal of Marketing, Vol. 66 (January), pp. 15-37.
 Wu, C.S. Paul,; Yeh, Yeong-Yuh, Gary , and Hsiao, Chieh-Ru. 2011. “The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands”, Australasian Marketing Journal, Vol. 19: 30-39.