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IJSTR >> Volume 6 - Issue 4, April 2017 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

Customer-The Value Co-Creator

[Full Text]



Balaji Gopalan, Marko Kohtamäki



Information and communication technologies (ICT), information technology (IT), Internet, knowledge development, value co-creator



Today’s customers have become co-creators of value. They are facilitated by technologies such as the Internet, mobiles and telecommunications. The extent of participation facilitated by the interactivity between the customer and the firm decides the multiplicity of innovation in products and services. In the innovation of products and services, firms are associating connected, networked and knowledgeable customers on the Internet in real time across geographies for the development and improvement of products and services. Customers are increasingly participating with firms in defining and creating value through the use of information and communication technologies (ICT). Customers today find the World Wide Web (www), social networks, mobile phones and ICT as useful ways of connecting with their real world for multitasking and social interactivity to enhance professions and vocations. With the demonstrated usefulness of ICT, firms are now acknowledging the economic and social benefits of involving customers directly with the firm to become co-creators of value.



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