IJSTR

International Journal of Scientific & Technology Research

Home About Us Scope Editorial Board Blog/Latest News Contact Us
0.2
2019CiteScore
 
10th percentile
Powered by  Scopus
Scopus coverage:
Nov 2018 to May 2020

CALL FOR PAPERS
AUTHORS
DOWNLOADS
CONTACT

IJSTR >> Volume 6 - Issue 6, June 2017 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



The Effect Of Internal Stimulus On Posthaste Buying Behavior Of The Chain Store Customers (Case Study: Hyperstar)

[Full Text]

 

AUTHOR(S)

Farbod Souri

 

KEYWORDS

internal stimulus,posthaste buying behavior, impulsivity, fashion involvement, personal identity

 

ABSTRACT

The purpose of this study, is performing an empirical study in the field of marketing in order to investigate the effect of internal stimulus on posthaste buying behavior of the chain store customers.In this model, the effect of internal stimulus on posthaste buying behavior is investigated. To review research sample of 385 customers was selected as a stepwise clustering. Data gathered by standard questionnaire with 21 questions that its validity and reliability was confirmed and distributed among the statistical population. Data analysis was performed using descriptive statistics and inferential statistics. At the level of Descriptive statistics, indices such as frequency and frequency percentage were used and in inferential statistics, correlation methods, structural equation modeling, path analysis has been done using the spss and lisrel software. The results of the analysis showing the existence of a significant and positive impact of internal stimulus on posthaste buying behavior. In general, the ability of the Tehran Hyperstar chain store to increase customers posthaste buying must pay special attention to effective stimulus of customers (the impulsivity, the pleasure of shopping, fashion involvement, personal identity) (p<05/0).

 

REFERENCES

[1]. Abratt, R., & Goodey, S. D. (1990). Unplanned Buying and In-Store Stimuli in Supermarkets. Managerial and Decision Economics, 11(2), 111-121. http://dx.doi.org/10.1002/mde.4090110204

[2]. Babin, B. J. and J. S. Attaway (2000). “Atmospheric affect as a tool for creating value and gaining share of customer.” Journal of business research, 49(2): PP 91-99.

[3]. Bayley, G. & Nancarrow, C. (1998). “Impulse purchasing: A qualitative exploration of the phenomenon”, Qualitative Market Research: An International Journal, 1 (2), pp. 99-114.

[4]. Beatty, S. E., & Ferrell, M. E. (1998). Impulse Buying: Modeling Its Precursors. Journal of Retailing, 74(2), 169-191. http://dx.doi.org/10.1016/S0022-4359(99)80092-X

[5]. Bratko, a. butkovc and m. bosnjak (2013). “ twin of impulsive buying and its ovelap with personality “. Journal of individual differences 34(1):8.

[6]. Browne, B. A. and Kaldenberg, D. O. (1997). “Conceptualizing self-monitoring: links to materialism and product involvement”, Journal of Consumer Marketing, Vol. 14 No. 1, pp. 31-44.

[7]. Chang, H., Molly, E. and Yan, R. (2011). Application of the Stimulus-Organism-Response model to the retail environment: the role of hedonic motivation in impulse buying behaviour. International Review of Retail, Distribution & Consumer Research, 21 (3), 233-249.

[8]. Clover, V. T. (1950). Relative importance of impulse-buying in retail stores. The Journal of Marketing, 15(1), 66-70. http://dx.doi.org/10.2307/1247083

[9]. Coley, A. (2002.): Affective and cognitive processes involved in impulse buying. A Thesis Submitted to the Graduate Faculty of The University of Georgia in partial fulfillment of the requirement of degree Master of Science. ATHENS, GEORGIA. MSc study, pp. 1-91.

[10]. Dawson, S., & Kim, M. (2009). External and internal trigger cues of impulse buying online. Direct Marketing: An International Journal, 3(1), 20-34. http://dx.doi.org/10.1108/17505930910945714.

[11]. Hausman, A. (2000). A multi-method investigation of consumer motivation in impulse buying behaviour. Journal of Consumer Marketing, 17(5), 403-419. http://dx.doi.org/10.1108/07363760010341045

[12]. Hawkins, D. I., Roger, I. J., Coney, K. A., & Mookerjee, A. (2007). Consumer Behavior. NewDelhi: McGraw Hill.

[13]. Hodge, r. (2004),” Factors Influencing Impulse Buying During an Online Purchase Transaction”, unpunblished master thesis, resented to the University of Waterloo, avaible at: http:// etd. Uwaterloo.ca.

[14]. Jones, M., Reynolds, K., Weun, S., & Beatty, S. (2003). The product specific nature of impulse buying tendency. Journal of Business Research, 56(7), 505-511. http://dx.doi.org/10.1016/S0148-2963(01)00250-8

[15]. Kumar, R. (2007). Marketing and Branding: Indian Scenario (pp. 325-326). Pearson Education.

[16]. Lee K. C, Chung N. (2008), "Empirical analysis of consumer reaction to the virtual reality shopping mall", Computers in Human Behavior, 24, pp. 88-104

[17]. Michael, J. E., William, J. S., & Pandit, A. (2010). Marketing. New Delhi: TataMcGraw Hill.

[18]. Muruganantham, G., & Kaliyamoorthy, S. (2013).A Review of Impulse Buying Behavior, International Journal of Marketing Studies, April, 149-160.

[19]. O’Guinn, T. C., & Faber, R. J. (1989). Compulsive buying: A phenomenological exploration. The Journal of

[20]. park , E. J. (2006). " Astructural model of fashion – oriented impulse buying behavior , journal of fashion marketing and management , vol. 10 No. 4 , pp. 433-444.

[21]. Park, E. J., Kim, E. Y. & Forney, J. C. (2006). A structural model of fashion-oriented impulse buying behavior. Journal of Fashion Marketing and Management, 10(4): 433-446.

[22]. Peck, J., & Childers, T. L. (2006). If I touch it I have to have it: individual and environmental influences on impulse purchasing. Journal of Business Research, 59(6), 765-769.

[23]. Pentecost, R. & Andrews, L. (2010). Fashion retailing and the bottom line: The effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure. Journal of Retailing and Consumer Services, 17(1): 43-52.

[24]. Piron, F. (1991). Defining Impulse Purchasing. Advances in Consumer Research, 18, 509-514.

[25]. Puccinelli, N. M., Goodstein, R.C., Grewal, D., Price, R., Raghubir, P. & Stewart, D. (2009). “Customer experience management in retailing: Understanding the buying process”, Journal of Retailing, 85 (1), pp.15-30.

[26]. Rook, D. W. (1987). The Buying Impulse. Journal of Consumer Research, 14(2), 189-197.

[27]. Rook, D. W., & Fisher, R. J. (1995). Normative influences on impulsive buying behavior. The Journal of Consumer Research, 22(3), 305-313. http://dx.doi.org/10.1086/209452

[28]. Rook, D., & Hoch, S. (1985). Consuming impulses. Advances in Consumer Research, 7(1), 23-27.

[29]. Sharma, P., Sivakumaran, B., & Marshall, R. (2010). Impulse buying and Variety seeking: A trait-correlates perspective. Journal of Business Research, 63, 276-83. http://dx.doi.org/10.1016/j.jbusres.2009.03.013

[30]. Shen, K. N., & Khalifa, M. (2012). System design effects on online impulse buying. Internet Research, 22(4), 396-425.

[31]. Sinha, P. K. (2003). Shopping orientation in the evolving market. Vikalpa, 28(2), 13-22.

[32]. Stern, H. (1962). The Significance of Impulse Buying Today. Journal of Marketing, April, 59-62.

[33]. Weinberg, P., & Gottwald, W. (1982). Impulsive consumer buying as a result of emotions. Journal of Business research, 10(1), 43-57. ttp://dx.doi.org/10.1016/0148-2963(82)90016-9

[34]. West, C. J. (1951). Results of two years of study into impulse buying. The Journal of Marketing, 362-363.

[35]. White, Chris M. and Ulrich Hoffrage(2009), “Testing the Tyranny of Too Much Choice Against the Allure of More Choice,” Psychology & Marketing, 26, 3, 280–98.

[36]. Youn, S., & Faber, R. (2000). Impulse buying : its relation to personality traits and cues. Advances in Consumer Research , 27, pp. 179-185.

[37]. Yu, C., & Bastin, M. (2010). Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the Mainland China marketplace. Journal of Brand Management, 18(2), 105-114.