IJSTR >> Volume 9 - Issue 6, June 2020 Edition

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AUTHOR(S)

Sayang Nurshahrizleen Ramlan, Intan Maizura Abd Rashid and Irza Hanie Abu Samah

KEYWORDS

E-Commerce, Customer Dissatisfaction, Teenagers, Lack of Product’s Information.

ABSTRACT

This research paper is based on the topic of the factors affecting teenagers’ online purchasing dissatisfaction in Malaysia. Nowadays, people cannot live their life without doing the online purchasing and the trend of advancement in technologies had changed the way of doing business. Some companies were failed to adapt the change of technologies and it will cause the product of the company to face the fact that being unable to compete with competitor. Moreover, the internet technologies has create a marketplace for customers to purchase their desired product or services from online websites instead of going traditional market place such as department stores. Apart from that, traditional retailer also faced challenges to stay in market because E-Commerce is a popular trend, which ease the consumer to purchase products. Companies nowadays are joining bandwagon to promote the product through social media such as Facebook and Instagram. The objective of this research is to measure the impact lack of product’s information on customers’ online purchasing dissatisfaction especially amongst teenager, teenagers are seen as the potential buying group of E-Commerce. It is because this group usually adopt technology more quickly compared to older people which means they are more likely to shop using online platform. Based on the regression analysis, lack of product’s information was found to have a significant effect on factors affecting customers’ online purchasing dissatisfaction among teenagers with a significance level of (sig. t = 0.005) with a positive beta.

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