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IJSTR >> Volume 9 - Issue 7, July 2020 Edition

International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616

The Impact of Proactive Behavior on Strategic Success in Jordanian Commercial Banks

[Full Text]



Sana’ Ali Al-Awamleh, Shaker Jaralla Alkshali



Proactive behavior, Strategic success, Jordan commercial banks.



The study aimed to verify the impact of proactive behavior on strategic success in Jordanian commercial banks. The study adopted a four-dimensional scale to measure proactive behavior (prevention of problems, the voice of employees, the responsibility and creativity of employees), while strategic success was measured through three dimensions: survival, adaptation and growth. The researchers used the descriptive analytical approach to achieve the goals of the study. The study was conducted on a sample consisting of (132) bank managers, data were collected from them through the questionnaire. The study found that there are high levels for the dimensions of Proactive behavior, which are advanced for Prevention of problems of relative importance, and high levels of importance for after survival and adaptation, in terms of the level of growth at an intermediate level. The results also showed that there was a significant impact of Proactive duty (voice of employees, responsibility and creativity of employees) on strategic success, although the prevention of problems did not have a significant impact. It also shows a significant impact of proactive behavior on all dimensions of strategic success (survival, adaptation and growth).



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