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IJSTR >> Volume 2- Issue 7, July 2013 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



A Comparison Of Effectiveness Of Service Advertising On TV Between Fijian And Chinese Consumers: A Case Of Macdonald's

[Full Text]

 

AUTHOR(S)

Navneel Shalendra Prasad, Asa Romeo Asa

 

KEYWORDS

Index Terms: TV advertisements, Service Advertising, Effectiveness, MacDonald’s, Fiji, China, Consumers

 

ABSTRACT

Abstract: In this paper we study the elements of a service advertisement that actually persuades a consumer to buy a meal at MacDonald's. This research has been done from the consumers point of view as to what they consider persuasive in a particular MacDonald's a TV advertisement. The research questioned consumers of Fiji and China mainly university students and job holders. Understanding what consumers are attracted to in TV advertisements will enable marketers to create in a similar manner and have the greatest reach.

 

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