Sample Matching Technique: An Approach To Select Better Sample Data
Key words: Sample, Population, Survey, Weighting, Raking, Benchmarks, Market Research
Abstract: Sample survey is very common these days. But projecting the correct population inference using these sample survey information is challenging. Sample weights obtained by weighting procedure does helps in minimizing the sampling bias to an extent but it does not fully eliminates the sampling error. The objectives of this study were how to further refine and use the sample information for population projections prior to putting under weighting techniques.
 Introduction to Survey Weights by David R. Johnson Department of Sociology, Population Research Institute, The Pennsylvania State University, November 2008
 Applied Survey Methods, A Statistical Perspective
 Tips and Tricks for raking survey data, by Michael P. Battaglia, David Izrael, David C. Hoaglin, and Martin R. Frankel
 Baby Diaper and Beer Survey: http://web.onetel.net.uk/~hibou/Beer%20and%20Nappies.html