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IJSTR >> Volume 4 - Issue 6, June 2015 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Analysis And Mathematical Modeling Of Consumer Behavior In Mobile Telecommunications Industry

[Full Text]

 

AUTHOR(S)

Saranga Gunasekara

 

KEYWORDS

Index Terms: Consumer Behavior, Mathematical Modeling, Mobile Telecommunication Industry, Statistical Analysis, Strategy Formulation

 

ABSTRACT

Abstract: The mobile telecommunications industry is capital intensive by nature. With the rapid advancement of technology and changing consumer behaviors mobile network operators has had to adapt their product and service portfolio in quick succession. The main implication of the need for high capital investments is the risk associated with the investment. Therefore it is essential that mobile telcos follow up technological investments with the correct service provisioning to the customers. This requires a thorough understanding of the behavior of the consumers. Through this paper the author attempts to identify, evaluate and quantify the effects of a number of traits of consumers that determine the consumer preference to a particular mobile network brand. The author also provides recommendations on strategy formulation. The evaluation has been carried out in the context of the Sri Lankan Mobile Telecommunications Industry.

 

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