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IJSTR >> Volume 5 - Issue 6, June 2016 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



An Integrated Approach For Developing Environmental Performance Evaluation Of Taiwan’s Food Industry

[Full Text]

 

AUTHOR(S)

Anirut Pipatprapa, Hsiang-Hsi Huang, Ching-Hsu Huang

 

KEYWORDS

environmental performance, market orientation, quality management, innovation capability, structural equation modeling, fuzzy analytic hierarchy process, environmental assessment.

 

ABSTRACT

Environmental performance (EP) is a comprehensive sustainable development concept. Thus, determining the suitable EP indicator is an important process. This study combines structural equation modeling (SEM) and fuzzy analytic hierarchy process (FAHP) to identify the priority weight of factors for assessing the EP of Taiwan’s food industry. A SEM approach was used to develop and define EP factors and sub-factors using a questionnaire designed to gather data from 163 managers in the food industry. A FAHP approach was employed to prioritize the scores using a questionnaire to interview 21 experts regarding the different aspects of EP. The SEM results indicate that market orientation (MO), quality management (QM), and innovation capability (IC) have a positive and significant effect on EP. The FAHP results illustrate that quality policy, quality assurance, competitor orientation, and quality control are most important in assessing EP. The findings of this study provide alternative ways to assess EP in the food industry, and assist manager decision-making to reduce the environmental effects of the industry.

 

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