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IJSTR >> Volume 6 - Issue 7, July 2017 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



The Role Of Customer Delight And Brand Trust Toward Customer Loyalty (A Study At Bank Acehthat Has Been Converted Into Islamic Bank)

[Full Text]

 

AUTHOR(S)

Yusniar, Saiful Bahri, Ricky Alfanda

 

KEYWORDS

customer loyalty, customer delight, brand trust, Islamic Bank, Aceh.

 

ABSTRACT

This research focused on PT. Bank ACEH that has been converted into Islamic bank which has an emphasis on Customer loyalty as the most expected result from a research on consumer behavior. For the company, customer loyalty can be achieved through Customer Delight. There were 350 (three hundred and fifty) respondents as the sample of this research. The selection of bank customers was conducted in branch offices with a consideration that there are more varied banking transactions conducted in branch offices than in the sub-branch, cash, and unit offices. Given that the number of customers in each branch office is not similar, therefore, the researcher used proportioned stratified random sampling to determine the number of respondents. The factor of brand trust has a role as a partial mediating variable between Customer Delight and customer loyalty of PT. Bank Aceh

 

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