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IJSTR >> Volume 8 - Issue 7, July 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Antesedent Of Satisfaction And Information Words Of Mouth And Its Implications On Revisit Intention In Derawan Resort, Berau Regency East Kalimantan

[Full Text]

 

AUTHOR(S)

Hendrik Batoteng, Suharno, Sugeng Hariyadi, Tetra Hidayati

 

KEYWORDS

Destination image, tourist attitude, promotion, tourist satisfaction, WOM, Revisit intention, SPSS & SEM-AMOS.

 

ABSTRACT

The purpose of this study is to analyze and prove the influence of tourist destination, tourist attitudes, promotions, tourist satisfaction and word of mouth on revisit intention. In this study using Structural Equation Modelling(SEM-AMOS) analysis tools for hypothesis testing. The population in this study is unknown and the selection of samples in this study using purposive sampling method, where the purposive method is a sampling method based on certain criteria that are in accordance with the objectives of the study. The number of samples used was 186 respondents to visitors to Derawan Resort district of Berau in East Kalimantan, Indonesia which covers both forign as well as domestic tourists. The results of the analysis shows that the destination image has a significant effect on the tourist satisfaction at Derawan Resort, tourist attitudes have significant effect on the satisfaction at Derawan Resort, promotion has significant effect on tourist satisfaction at Derawan resort, destination image does not significantly affect WOM at Derawan Resort, tourist attitudes does not significantly influence WOM in Derawan Resort, promotion does not significantly influence WOM at Derawan Resort, tourist satisfaction has significant effect on WOM destination image has significant effect on revisit intention to resort derawan resort, tourist attitude has no effect significantly on revisit intention, the promotion does not significantly influence on the revisit intention at Resort Derawan, while tourist satisfaction significantly affects on revisitintention at the Derawan Resort, and finally, variable o0f WOM does not significantly influence revisit intention at Derawan Resort.

 

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