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International Journal of Scientific & Technology Research

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IJSTR >> Volume 8 - Issue 7, July 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Instagram Engagement Strategy in Improving Brand Loyalty (Case Study: Ombe Kofie)

[Full Text]

 

AUTHOR(S)

Romiwijaya, SIti Nahdiah

 

KEYWORDS

social media, Instagram, Brand loyalty, Sales, Coffee shop.

 

ABSTRACT

This study described the strategy of using Instagram as a social media to increase the brand loyalty and sales of Ombe Kofie and to find out the brand loyalty stage of Ombe Kofie. Descriptive qualitative approach is used in this research. The main theory and concept were brand loyalty, Instagram feature, and sales promotion tools. The result of this study showed that Ombe Kofie used five features on Instagram and each of them has respective role in increasing brand loyalty and sale.

 

REFERENCES

[1] Socialblade.com, “Socialblade,” socialblade.com. [Online]. Available: https://socialblade.com/instagram/user/ombekofie/monthly.
[2] G. Kotler, P., & Armstrong, Principles of Marketinge. England: Pearson Education Limited, 2014.