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International Journal of Scientific & Technology Research

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IJSTR >> Volume 8 - Issue 7, July 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



The Effect Of Communication Style Of BINUS Starbucks’ Barista On Customer Loyalty

[Full Text]

 

AUTHOR(S)

Oryza Siti Kwamila, Astrid Haryanti

 

KEYWORDS

Communication, Communication Style, Customer Loyalty, and Corporate Image.

 

ABSTRACT

This research aimed to find out whether there is an effect of the communication style of Starbucks BINUS’ barista towards customer loyalty and how big the effect is. The research method used in this research was the quantitative method with a survey to the Starbucks BINUS’ customer as a sample. This research was calculated using SPSS 23. The result of this research was that there is a significant effect of the communication style of Starbucks BINUS’ barista amounting to 46.4% towards customer loyalty.

 

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