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International Journal of Scientific & Technology Research

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IJSTR >> Volume 8 - Issue 7, July 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



The Influence Of Environment Business Toward Ilegal Cigarette Business Potency Moderated By Motivation (A Case Study Of Illegal Cigarette Industry In Kudus, Central Java, Indonesia)

[Full Text]

 

AUTHOR(S)

Amin Kuncoro, Hutomo Rusdianto, Heru Yulianto

 

KEYWORDS

Environment business, illegal cigarette potency and motivation

 

ABSTRACT

Environment business instantly influences surrounding citizens or people. The impacts lead to various developments of sectors such as micro business with small scale production known as home industry. This research has purpose to explain whether environment business influences its surrounding environment and whether motivation can contribute to development of illegal cigarette industry potency. It is a qualitative descriptive research to describe the obtained data from the field in which is analyzed by using SPSS 17.0. The samples are 100 illegal cigarette producers in Kudus, taken by using non probability sampling. Then, the type of the sample is taken by using quota sampling through MRA test (Moderating Regression Analysis). The findings are environment business contributes to the development of illegal cigarette producers to develop their products so they can withstand against rigid rules of cigarette industry. Meanwhile, motivation contributes to environment business and illegal cigarette business potency in Kudus.

 

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