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IJSTR >> Volume 8 - Issue 8, August 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Assessment of The Usability of Mobile Commerce Prototype From The Users Perspective

[Full Text]

 

AUTHOR(S)

Saleh Alqatan, Mohammad H. Alshira'h

 

KEYWORDS

Evaluation, Mobile commerce prototype, Perceived ease of use, Perceived usefulness, Small and Medium-sized Tourism Enterprises, Task characteristics, Technology characteristics , The task-technology fit

 

ABSTRACT

Despite the M-commerce advantages for Small, Medium, and Micro-Sized Enterprises (SMMEs), especially in the tourism industry, these enterprises have limited access to information on technology adoption. This prevents them from understanding the implications of technology adoption, effective ways of managing competition, determining business and customer needs, and the ability to make strategic and sustainable decisions. This study aimed to develop a tentative design of Tourism M-commerce prototype (TMCP) based on the task-technology fit, perceived usefulness, perceived ease of use, task characteristics and technology characteristics, and to employ SUS and expert review in evaluating the TMCP for determining the factors influencing Mobile commerce. the questionnaire was distributed to the target sample and the obtained data from questionnaires was analyzed through the SPSS statistical software. On the basis of the prototype evaluation results, the proposed model is validated. In this case, the results of the evaluation provided insight into the effect that user acceptance factors have on the level of acceptance of M-commerce among Jordanian SMTEs. The validation also confirmed the relationship between acceptance factors and the acceptance of the M-commerce application among SMTEs. This study opens up opportunities for further studies to use user acceptance theories for system designs in other application domains.

 

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