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IJSTR >> Volume 8 - Issue 7, July 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Study Of M-Commerce Trends And Big Data Analytics Pros & Cons In M-Commerce

[Full Text]

 

AUTHOR(S)

Dr. Archana Sharma, Ms. Shweta Singh

 

KEYWORDS

Big Data, M-Commerce, Data Analytics, Amazon, Flipkart, E-Commerce, chatbota, augmented reality

 

ABSTRACT

Big Data refers to tools and methodologies that aim to ce have been expended in retail, telecommunication, information services and finance, services. This research explores the relevance of big data analytics in current trends of M-Commerce and various technologies that make analytics of consumer possible. This research further extends with the case study of Amazon, Flipcart, walmart to provide the insight that how these firms apply big data analytics in their business strategies for better use of M Commerce applications. Further this paper highlights to access, maintain and technical challenges and privacy issues of Big Data in M-Commerce.

 

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