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IJSTR >> Volume 8 - Issue 7, July 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



The Determinant Factors Of The Intention To Purchase Online Car Insurance

[Full Text]

 

AUTHOR(S)

Arta Moro Sundjaja, Ascencia Fike Komala

 

KEYWORDS

Insurance, online purchase intention, web trust, e-commerce, online perceived value.

 

ABSTRACT

Various industries have been utilizing technologies and the Internet for a long time, but the insurance industry is lagging. Garda Oto insurance company is trying to shift into the e-commerce with its website, gardaoto.com. Since it is new and developing, it is essential to identify the antecedents of the customer's online purchase intention. The purpose of this research is to examine the effects of website quality, multichannel integration quality, and web trust on intention to purchase insurance online mediated by online perceived value. The research design is quantitative method. The respondent used in this research is the visitor of Garda Oto Website. The sampling technique is purposive sampling. The sample size is 76 respondent. The data analysis use SEM-PLS. The finding of this research are web trust, mediated by online perceived value, affects online purchase intention significantly.

 

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