IJSTR

International Journal of Scientific & Technology Research

Home About Us Scope Editorial Board Blog/Latest News Contact Us
0.2
2019CiteScore
 
10th percentile
Powered by  Scopus
Scopus coverage:
Nov 2018 to May 2020

CALL FOR PAPERS
AUTHORS
DOWNLOADS
CONTACT

IJSTR >> Volume 8 - Issue 7, July 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Empirical Study The Impacts Of Competitive Strategies To Institutes Organizational Innovation In Batik Crafters Association Of East Jawa

[Full Text]

 

AUTHOR(S)

Achmad Daengs, GS, M. Mufti Mubarok, Dewa Kt Raka Ardiana, Ana Sriekaningsih, Nekky Rahmiyati, Tri Andjarwati

 

KEYWORDS

Cost Leadership Strategy, Differentiation Strategy, Strategy Focus, Product Innovation, Process Innovation, Administrative Innovation, Batik Crafters

 

ABSTRACT

This study carried through by analyzing the effects of competitive strategies (cost leadership strategy, differentiation strategy, focus strategy) to product innovation, process innovation, administrative innovation at the Batik Crafters Association in East Java. This study is an explanatory research that employs a quantitative approach. Population of this study are batik artisans at the Batik Crafters Association in East Java circa 57 respondents, while the samples taken were 50 batik artisans at the East Java Batik Crafters Association who actively participates in the program. Data collection is executed by distributing questionnaires. Data analysis technique used is a structural equation modeling (SEM) analysis with partial least square (PLS) tools. The results in this study demonstrate that the cost leadership strategy and focus strategy has a significant effect on product innovation and administrative innovation, while differentiation strategies does not show any effect to product innovation and administrative innovation. The proven variables which affect process innovation is the cost leadership strategy, while the differentiation strategy and focus strategy does not have a significant effect to process innovation.

 

REFERENCES

[1] Aksoy, H. How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)? Technology in Society 51, 133–141, 2017.
[2] Damanpour, F., Walker, R.M., Avellaneda, C.N. Combinative effects of innovation types and organizational Performance: A longitudinal study of service organizations. Journal of Management Studies 46, 650–675, 2009
[3] Fathali, A., Examining the Impact of Competitive Strategies on Corporate Innovation: An Empirical Study in Automobile Industry. International Journal of Asian Social Science 6, 135–145, 2016.
[4] Ghozali, I., Latan, H., Partial least squares : Konsep, teknik dan aplikasi menggunakan program SmartPLS 3.0 untuk penelitian empiris. Badan Penerbit Universitas Diponegoro, Semarang, 2015.
[5] Gumusluoglu, L., Ilsev, A.. Transformational leadership, creativity, and organizational innovation. Journal of Business Research 62, 461–473, 2009
[6] Onyango, J.J. INFLUENCE OF COST LEADERSHIP, DIFFERENTIATION AND FOCUS STRATEGIES ON FIRM COMPETIVENESS: THE CASE OF BOC KENYA LIMITED. United States International University-Africa, 2017.
[7] Porter, M.E., Strategi Bersaing (Competitive Strategy). Karisma Publishing Group, Tangerang, 2008.
[8] Ria Nurlina, N., Suparta, N., Sutjipta, N. Environment Internal External Environment and The Soul of Entrepreneurship Secret as a Differentiation Strategy Basis and Their Effect on Competitive a Advantage Micro Business Ornamental Plants in The City of Denpasar. Jurnal Manajemen Agribisnis 1, 1–15, 2013.
[9] Sekaran, U., RESEARCH METHODS FOR BUSINESS A Skill-Building Approach, 4th ed. John Wiley & Sons, Inc, United States of America, 2003.
[10] Setiawan, H., Pengaruh Orientasi Pasar, Budaya Organisasi dan Orientasi Kewirausahaan terhadap Kinerja Usaha (Studi pada Usaha Kecil Pengolahan di Kota Palembang). Jurnal Manajemen dan Bisnis Sriwijaya 11, 181–194, 2013.
[11] Sheshi, A., Kercini, D., THE ROLE OF TECHNOLOGICAL, TECHNICAL AND ADMINISTRATIVE INNOVATION IN THE PERFORMANCE OF THE SME’S IN ALBANIA. European Journal of Business, Economics and Accountancy 5, 2017.
[12] Sugiyono, Metode penelitian kuantitatif, kualitatif dan kombinasi (mixed methods). Alfabeta, Bandung, 2016.
[13] Saleh, Ahmar, Ansari, et al. Implementation of The ARIMA (p,d,q) Method To Forecasting CPI Data Using Forecast Package In R. Software, Journal of Physics: Conf Series 1028 (2018) 012189.