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International Journal of Scientific & Technology Research

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IJSTR >> Volume 8 - Issue 8, August 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



The Role Of Food Bloggers In Branding Activities For Traditional Food

[Full Text]

 

AUTHOR(S)

Benny Susanto, Ulani Yunus

 

KEYWORDS

branding, role, process, food bloggers

 

ABSTRACT

Indonesia is rich for its traditional food. In addition, in this modern era, social media has been evolving rapidly. There is a tendency where certain people posting the food that they have tasted. They post it to their social media. These people are usually known as food bloggers. The purpose of this research is to find out (1) how food bloggers play their role in branding the traditional food (2) how is the process of branding the traditional food by food bloggers. The method that is used in this research is interviewing people that like to go to restaurants that offer Indonesian traditional food. The result of this research is; it is found that food bloggers play their role in branding Indonesian traditional food to their followers. The process of traditional food branding starts with coming to the restaurants and post the picture of the food to social media and thus resulting feedback from their followers.

 

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