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IJSTR >> Volume 8 - Issue 7, July 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Building Brand Awareness Of Kuya Maranggi Water Park As Tourism Destination In Purwakarta

[Full Text]

 

AUTHOR(S)

Yuke henry, Ulani Yunus

 

KEYWORDS

branding, brand awareness, qualitative, in-depth interview

 

ABSTRACT

The aim of this research is to study the brand awareness strategies employed by Kuya Maranggi Water Park. The applied concepts are branding and brand awareness. The research used a qualitative methodology, using an in-depth interview with a data collection technique through secondary data and primary data as well as a triangulation technique. The research reveals that Kuya Maranggi Water Park is successfully creating brand awareness in the vicinity of Purwakarta and other part of West Java, though there is a challenge in carrying out the branding strategies to outspread the information to the Capital City, Jakarta, and Java Island as well as throughout Indonesia.

 

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