IJSTR

International Journal of Scientific & Technology Research

Home Contact Us
ARCHIVES
ISSN 2277-8616











 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

IJSTR >> Volume 8 - Issue 7, July 2019 Edition



International Journal of Scientific & Technology Research  
International Journal of Scientific & Technology Research

Website: http://www.ijstr.org

ISSN 2277-8616



Building Brand Awareness Of Kuya Maranggi Water Park As Tourism Destination In Purwakarta

[Full Text]

 

AUTHOR(S)

Yuke henry, Ulani Yunus

 

KEYWORDS

branding, brand awareness, qualitative, in-depth interview

 

ABSTRACT

The aim of this research is to study the brand awareness strategies employed by Kuya Maranggi Water Park. The applied concepts are branding and brand awareness. The research used a qualitative methodology, using an in-depth interview with a data collection technique through secondary data and primary data as well as a triangulation technique. The research reveals that Kuya Maranggi Water Park is successfully creating brand awareness in the vicinity of Purwakarta and other part of West Java, though there is a challenge in carrying out the branding strategies to outspread the information to the Capital City, Jakarta, and Java Island as well as throughout Indonesia.

 

REFERENCES

[1]. (2018,April15).Retrieved from www.republika.co.id: https://www.republika.co.id/berita/nasional/daerah/18/04/15/p77pyq313-kunci-keberhasilan-purwakarta-gaet-wisatawan
[2]. (2018, 10 08). Retrieved from tribunnews: http://www.tribunnews.com/travel/2017/03/08/83-persen-orang-indonesia-punya-rencana-berlibur-tahun-2017-bagaimana-dengan-anda
[3]. Aditya Wibowo, I. L. (2013). PENGARUH LIMA DIMENSI BERITA PADA MEDIA ONLINE KHUSUS GAME TERHADAP BRAND AWARENESS PRODUK NINTENDO 3DS. 1(2), 155-162.
[4]. Chih-Hsing Sam Liu, S.-F. C. (2016). Tourism strategy development and facilitation of integrative processes. Tourism Management, 54, 298.
[5]. Darmadi Durianto, S. T. (2004). Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan Perilaku Konsumen. Gramedia Pustaka Utama.
[6]. Kartajaya, H. (2010). In New Wave Marketing. jakarta: Gramedia.
[7]. Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. USA: Pearson.
[8]. kuyamaranggi. (2017). kuyamaranggi. Retrieved from kuyamaranggi: www.kuyamaranggi.com
[9]. Philip Kotler, W. P. (2006). B2B Brand Management . Jakarta: PT.Bhuana Ilmu Populer.
[10]. Prof.Dr.Sugiyono. (2014). Metode Penelitian Kuantitatif,Kualitatif, dan R&D. Bandung: Alfabeta.
[11]. Prof.Dr.Sugiyono. (2016). Metode penelitian Kuantitatif,Kualitatif, dan R&D. Bandung: Alfabeta.
[12]. Rangkuti, F. (2009). The Power of Brand: Teknik Mengelola Brand Equity dan Strategi Pengembangan Merek. indonesia : Gramedia Pustaka Utama.
[13]. Robert L. Williams Jr., H. A. (2014). Gastro-tourism as destination branding in emerging, 4, 18.
[14]. Setiawan, W. (2009, january 16). http://www.kemenpar.go.id. Retrieved october senin, 2018, from http://www.kemenpar.go.id/userfiles/file/4636_1364-UUTentangKepariwisataannet1.pdf
[15]. Williams, H. A. (2014). Gastro-tourism as destination branding in emerging. 18